How to write a press release for company launch

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How to write a press release for company launch

While press releases are generally sent to members of the news media, they can also be useful ways to communicate company news to other stakeholders, including employees, customers and stockholders.

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What Is a Press Release? A press release is a form of written communication produced by a company announcing some piece of news. For example, a company might write a press release after releasing a new product, to share the results of a quarterly earnings report or to announce that a new CEO has been hired.

A press release often includes details about the announcement, quotes from company officials and instructions for getting more information. Is there something new to report, like a product launch? Are there stakeholders who will be interested in learning about this news?

If you determine that a press release is the best course of action, begin by writing down the basics: Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader.


Keep the press release short and to the point, writing an excellent summary of the product launch announcement. Include quotes from company leaders if appropriate, as well as any hyperlinks, photos, videos, charts and other visuals that might be helpful for understanding the announcement.

At the bottom of the press release, you should include contact information for the company official who can take further questions regarding the new product. You may write several drafts of the press release, which should be reviewed and approved by company leaders before publication.

Today, most companies send press releases via email, though some send press releases through the mail or via fax. Consider the many stakeholder groups you wish to reach with the press release and how best to communicate with them.The Associated Press delivers in-depth coverage on today's Big Story including top stories, international, politics, lifestyle, business, entertainment, and more.

Think of a press release as your ticket to publicity -- one that can get your company coverage in all kinds of publications or on TV and radio stations. First, be sure you have a good reason for sending a press release.

A grand opening, a new product, a record-setting sales year, a new location or a special event are all good reasons.

how to write a press release for company launch

Press Release Example (Structure of a Press Release) To help you write your press release, here is a sample of one and a breakdown of its elements.

Before we start: the question of when to send your press release to your contacts is an important one. Teachers/Administrators/Students use their district username and password to access Focus.

Employees that are also a parent/guardian to a DCPS student, must also register for a separate parent/guardian account using a personal email address. Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other.

This activity started in Facebook Groups and has grown substantially. More than million people visit buy and sell groups each month — from. © BlackBerry Limited. All rights reserved. Contact Us | Support.

The Press Release Is Dead — Use This Instead | Mike Butcher